THE BACKSTORY

Parnell Brand was founded by Briana Parnell, on the belief that true luxury lies in individuality, precision, and intentional design.

Growing up as, the youngest + the smallest, Bri became very familiar with clothes that never quite felt made for her. Waistbands slipped, pants dragged, and sleeves somehow always covered her hands.

Luckily, her mom was the family’s go-to seamstress, known for making just about anything work. They even had a running joke, if you gave her something to alter, you just had to be patient. Between everything she managed, those pieces took their time, but they always came back beautifully done.

In December 2018, that vision began to take shape when Bri was gifted her first sewing machine by her mom, a Brother GX37. What started as a personal pursuit quickly evolved into a refined creative practice, and ultimately, the foundation of Parnell Brand.

Today, Parnell Brand exists to create thoughtfully designed pieces that honor both form and individuality. Each garment is an expression of craftsmanship, created for those who value detail, distinction, and the confidence that comes from wearing something made with intention.